We are fueled by our passion for horses and our love of equestrian sport. Struck is not about tradition. We believe that riders are athletes- this is what drives us to create clothing that is innovative and designed for performance. That's why we use the best fabrics available, with the best designs, and cutting edge features to help riders feel and perform their best.
Kevin Maxie founded Struck Apparel with the idea that riders needed clothing that stood up to the rigours of our sport, and wanted to build on designs, fabrics, and technologies already utilized in other sports apparel in order to highlight an athletic aesthetic in equestrian clothing. As a former Grand Prix professional himself, and with engineering and MBA degrees behind him, he used insights from the industry to design and build a brand that focuses on sport aesthetics, and to highlight the specific needs of equestrian athletes.
Ashley co-founded Struck with her now husband Kevin after recognizing a need for more athlete-focused clothing for both male and female equestrians. She felt the time was right to move riding apparel forward towards a more sport-oriented market with performance at the forefront. With a background in design and an avid competitor in both eventing and currently showjumping, she identifies opportunities for improvement in traditional equestrian wear, and brings new ideas and designs to life.
We try to continually improve on the apparel and designs available to equestrian athletes. Our goal is to help riders reach their full potential wearing high quality clothing made specifically for our sport. Struck is a rider based company that fosters a team environment in order to promote innovation and collaboration to move the sport of riding in to the future
Innovative designs using the best fabrics with leading-edge technology allow us to create the best clothing for all equestrian athletes. From form fitting, sculpting breeches, to feather-light show shirts, heat-releasing show jackets, or cozy embossed hoodies, we have something that will drastically change your feel in and out of the saddle.
Struck partners with athletes from around the globe. From FEI Grand Prix's, Hunters, FEI Eventing & U25s, our team is made up of incredible riders and their amazing equine partners. Click the link below to take a closer look and learn more about our Struck Athletes!